PETALING JAYA, 17 October 2025 – This Deepavali, CelcomDigi invites Malaysians to look beyond the glow of festive lights and vibrant colours, and honour the unsung heroes whose devotion and skills bring the celebration to life, filling homes across the nation with warmth, joy and cultural pride.
In this year’s heartfelt festive film, Nam Thadam – Heroes of Heritage, CelcomDigi captures the authentic stories of amazing individuals – artisans, craftsmens and everyday Malaysians who keep the Deepavali traditions alive. From the spice grinders and sweet makers to garland weavers, oil lamp craftsmen and jewellery artists, their craft is more than just a skill, it is a tradition passed down through generations, preserving the essence of the festival for generations to come.
This Deepavali, CelcomDigi hopes to inspire Malaysians to look beyond the familiar lights and celebrations, and recognise the people whose dedication and craft make the festival truly meaningful - where every festive item carries a legacy of love and hard work deeply rooted in heritage.
“This film reflects our belief that real connection is not just powered by technology but by the people who are the true heroes of our culture. At the heart of our brand is a commitment to spotlight inspiring Malaysians, everyday heroes whose stories reflect the spirit our nations and to shape a presence that uplifts the communities who give true meaning to connection, powered by Malaysia’s widest, fastest, and most secure network,” said Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services.
Empowering Tomorrow’s Creators Through Art and Innovation
As part of the celebration and CelcomDigi’s ongoing commitment to nurturing creativity and innovation among the next generation of Malaysians, the company has also introduced a unique collaboration titled “Designed by Tomorrow’s Creators”. Under this initiative, young Malaysian talents were invited to bring their artistic vision to life through the design of exclusive Deepavali festive packets.
Each of the three selected festive packet designs reflects a unique and modern interpretation of Deepavali, as seen through the eyes of these young Malaysian talents. Through vibrant artwork and thoughtful storytelling, the packets beautifully express the spirit of the festival — from love and light to unity and tradition.
To share the festive joy, customers will receive these exclusive Deepavali packets with every device purchase made through the CelcomDigi Online Store, while stocks last.
CelcomDigi wishes all Malaysians a joyous Deepavali filled with love, and meaningful connections.
Watch the full video on CelcomDigi’s official YouTube channel here.
